International Food Center is a brand identity and packaging project created for a local grocery and prepared foods market focused on accessibility, convenience, and cultural variety.

The challenge was to create a visual system that feels approachable, organized, and easy to navigate across packaging and print materials. The design uses clean layouts, bold typography, and earthy tones to create a modern and welcoming brand experience.

A cohesive identity system extends across packaging, stationery, and supporting collateral to create a recognizable and flexible visual brand.